The sales funnel visually describes the sales process from initial contact to final sale. It uses the metaphor of a leaky funnel, into which a seller can “drop” sales opportunities. At some point, sales opportunities are removed from the funnel because potential customers become uninterested or you determine their lack of fit.
The stages of a sales process refer to a potential customer’s degree of readiness to commit to a deal (from the seller’s perspective). Or put in a different way, readiness may be seen as the probability of the sale taking place.
As a sales opportunity moves down the funnel, time to closing decreases and the probability of the sale occurring increases. The sales funnel metaphor enables you to analyze and manage a portfolio of sales opportunities.
In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product’s fit and value, lack of budget or the customer’s buying process.
You can manage the sales funnel by developing sales metrics appropriate for your business. (For more information, read the articles Sales metrics and Managing and analyzing sales metrics.)
As you gain experience in working with customers and sales processes, you can create your own version of the sales funnel, complete with specific steps and actions to move prospects from stage to stage. What we have described here can act as a starting point or template.
Lead (Suspect): A lead (also known as a suspect) is someone you have not spoken to. But if a lead appears similar in profile to your target customer, you may decide that they are worth pursuing. Track your most fruitful sources of leads (that is, leads that become customers).
Prospect: A prospect has confirmed interest in your offering. You have had a conversation, provided the person with information about what you do, and both of you have agreed to a next step in the sales process.
Qualified prospect: Qualification is the most critical and demanding stage of the sales funnel. In the qualification process, you verify that the prospect has a need for your product, that the prospect sees value in your offering, that there is sufficient budget for a deal, that you have access to the decision-maker, and that there is an agreed-upon timeline for the sales process. The qualification process can be complex and lengthy, and can be managed with a Sales Call Talk Track and stakeholder management chart.
Committed: Ideally, you want to close the deal when all red flags have been dealt with. In reality, most deals close while critical red flags still exist. At this point, you have provided the customer with a proposal that outlines key contractual terms. When a customer has agreed to move forward with a deal, they are “committed” (also known as “verbal commitment” or “verbal”). What remains is to work out the details of the contract, delivery and payment, all of which have the potential to“undo” the commitment. The commitment may be offered contingent upon certain terms being met.
Transacted: A sale has transpired when a contract is signed by both parties. From a salesperson’s perspective, the fulfillment of the contract is the responsibility of other parts of the organization, and the salesperson can now focus on the next opportunity. In the case of early-stage start-ups, however, frequently the person that sells is also involved in fulfilling the contract. A signed contract can be booked as revenue from an accounting perspective.
If a sales opportunity does not move down the funnel, the sale will not happen and the opportunity should be removed, hence the “leaky” funnel. A leaky funnel is not necessarily bad; as a salesperson, you want to focus on opportunities that are likely to yield results. It is the nature of sales to have to remove an opportunity from your funnel. It does not mean that you will not sell to that account (a positive action by the customer can put them back into the funnel), but for the time being, your should centre your attention on opportunities that remain in the funnel.
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After you read this short article you will feel more confident in your ability to turn your online business into the success you dream of and build a rabid community of subscribers or followers of your content.
Attraction marketing online is becoming the standard in which anyone anywhere can create a lucrative business by using certain strategies. When I first learned of online marketing, I wasn’t sure what that meant. Like many of you, I thought it was about having something to sell online and that was it. But over time, I began to take notice of how successful marketers were implementing strategies to reap huge success in their business.
There is only one solution to this kind of challenge. Learn three core skills that have been beneficial to my online business and use them to help you with yours.
Ask yourself this question…
What would it feel like to experience real success in my online business?
The answer is as simple as A-B-C. But, before we uncover what that means, let me make a suggestion: Don’t give up! No matter how much money you have spent, or how many so-called “guru’s” you have been suckered into believing, don’t give up!
Can you imagine what it would feel like to finally see money flowing into your account because of simple easy-to-use strategies?
So what is attraction marketing anyway? It is nothing new; traditional salespeople have been using this method since the sales industry began. We use it in our everyday life, it is simply, a way of communicating that is attractive to others, thus, resulting in sales, support, advice that’s needed, or whatever else we want.
Attraction marketing online is done a little differently, because you don’t have the face-to-face encounter. In order to have the same level of persuasion, you must learn how to skillfully orchestrate your words to make the connection with your audience. “Magnetic” words have the ability to grab attention at the most subtle subconscious level and the reader doesn’t really know they are pulled into the content until they take action.
Now that you understand the basic definition of attraction marketing, let’s examine the A-B-C’s of it.
A = Aligning your message with your audience in an authentic way. When you know what you know, you know how to convey it. When you are trying to sell something, it comes across as fake. Keep it real — the only way you can do this and have it successfully persuade your audience, is to be authentic and endorse only what you, yourself have experienced. People are smart and they can spot a con within seconds. Don’t underestimate your target audience.
B = Believe in your products or services, and your ability to assist your target customer with any grievance. It is important to be accessible to your customer and ensure them that what you are offering is of quality. But remember, when your customer feels you are a person of quality, they won’t have any problem believing that what you represent is a quality product.
C = Communicating and connecting in a consistent manner. Your audience wants to hear from you in a personable, direct way. Consistency implies a regular basis, but the key is setting the schedule in a way that your audience expects to hear from you. Make each piece of communication connect with your audience instead of a “sales pitch” to buy your product.
Use the ABC’s of attraction marketing concepts and strategies for your network marketing business today by sharing a system designed for your online success.In fact – it is truly everything that you need to succeed anyway. So check out My Lead System Pro today and see for yourself!
MLM Lead Generation Using A Niche Site is a creative way to capture highly targeted traffic from very concentrated sources on the internet. And it works! It works really well in fact!
So think about this for a minute. You are taught almost immediately – if not immediately that you must brand yourself. You have to create a brand surrounding YOU, INC. So you set up a blog named Jane-Smith dot com and set out to get MLM Leads on the internet by providing great content and tips about MLM.
And also – more in tuned to the wants and desires of the audience that you are trying to reach. So let’s say that you are looking for MLM Leads – and your audience is looking for – MLM Lead Generation themselves. Now – what does Jane-Smith dot com have to do with that?
So one of the things that you can do is create a “Niche” site. Now it doesn’t have to be a big site – in fact – I think what I call a one page site works best. Now – it actually has more than one page…..but let’s get to that in a minute.
So I think that we could agree that if we wanted to write about MLM Lead Generation – and we ourselves were looking for MLM Leads – well it probably would work a whole lot better if our site was named something relating to MLM or Multi Level Marketing.
So above I put in an image of a brand new site that I just started. It’s call How To Build A Large MLM Business and what I wanted to do with that site is share with folks – My #1 Strategy On How To Build A Large MLM Business. So to do that – I created the new site with those specific keywords in the title. I also created it using the same name in the URL – or the domain name.
So here’s the thing about a niche site. First of all – the domain name, the title AND the main page are all the same name.
Why do we do that?
Well if someone were to type into Google – How To Build A Large MLM Business – which do you think will come up faster – How To Build A Large MLM Business – OR – Jane-Smith dot com?
Now you may have a post on your site with that same name – but – when the search engine sees the domain name, the title and the main page with the same words as the question – well it has a really great chance of ranking. And then when we do some more things to make the search engine happy with our site – it will go even higher up the search engine result page.
So – getting back to MLM Lead Generation – you can see that if you are looking for MLM Leads – you would be better served with a site that was related to those words. And more importantly – we need to deliver valuable information to our readers. And – where do they hang out?
Well they hang out in communities, forums and places specifically related to their interest. And if they see Jane-Smith dot com – or they see How To Build A Large MLM Business – well which would grab their attention quicker? Of course – the one relating to what they want or need.
NOW – once they get to this little niche site – and they get really great information and content – well then they will want to know more about the person who gave it to them. So maybe they came to the niche site because they were interested in MLM Lead Generation. But then – they want to know more about you – the author.
And that’s where you take the traffic from the niche site – and send it to your Jane-Smith dot com site by “Back Linking” it. And that’s just a techno babble term for saying – a link back to your other site.
Well the big difference is just the fine tuned subject matter. So it is more about a specific subject – and not so broad in size or scope. Now I like to make one page – the main page a static page. That means it’s a page – and not a post.
And then – we just keep posting on topics related to that main page or the topic of the site. So in the case of MLM Lead Generation – your goal would be to get MLM Leads. So you provide content that MLM’ers would like to see about Multi Level Marketing.
As you provide them great content – here and there you offer them something of great value – and that helps you get in contact with them and get to know them – while they get to know you. And who knows – maybe the two of you will do business together someday.
Anyway MLM Lead Generation Using A Niche Site is a creative way to get MLM Leads – by fine tuning a niche site – or a small site – that is finely tuned to meet the wants and needs of your audience.
To get a better feel of what a niche site looks like – take a look at my brand new site – How To Build A Large MLM Business. Maybe it will give you some ideas of your own in how you can grow your MLM business through some MLM Lead Generation using the internet.